Here come the holidays and as program director you are stretched thin with a long to-do list to complete as you wrap up the year. Believe me, “been there, done that”! So I want to give you a little break and help you launch the New Year in a stronger position.
In the spirit […]

Did you see the silly waste of ink from some pundit in the UK blathering that “right-leaning talk’s audience is dying off”? Talk about looking stupid by writing a newspaper column before he’s done his homework! Read the following. Then we’ll take a breath and respond with some facts…
“There’s really only one rule in talk […]

Differentiation is critical for establishing and maintaining your station’s niche. One easy way to reinforce how your station is different from the competition and sell the unique benefits you offer is through liners.
Just remember: Promise only what you can deliver. NEVER use a liner that does not match what you actually do on air. It’s […]

As Yogi Berra said, “It ain’t over till it’s over”. About a month ago Radio America’s Roger Hedgecock sounded the alarm on censorship plots being hatched in Washington. The response was incredible. Americans - right, left and center - are angry and want to fight censorship!
It remains to be seen whether this will be […]

QUESTION: What’s the most common mistake you hear talent making on the air?
PACKER: When a talent falls into a rut. When the surprise factor is gone and the listener can predict what will happen tomorrow on the show, the host is in trouble. The thrill is gone. The listener becomes desensitized and searches for other […]