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Archive for May, 2008

Promos: A Smart Inexpensive Way to Increase Your Ratings!

Thursday, May 1st, 2008

Back in the early 1980’s I noticed that while Television had promos running non-stop promoting their shows, talk radio was doing hardly anything.
TV would air 5, and 10 second liners teasing their upcoming local news and 10 and 30 second promos for their shows.
I was at Detroit’s WXYZ Talk Radio 1270. We had a weak […]