Which Wins? An Inside-Out or Outside-In PD?
Wednesday, October 8th, 2008Inside-Out Program Directors focus on changing listener attitude.
They believe they have a great radio station that deserves a larger share of the ratings. They think all they have to do is change listener perception. That’s the major difference between Inside-Out and Outside-In thinking.
Outside-In Program Directors build on audience perceptions by making changes in the […]
