Did you see the silly waste of ink from some pundit in the UK blathering that “right-leaning talk’s audience is dying off”? Talk about looking stupid by writing a newspaper column before he’s done his homework! Read the following. Then we’ll take a breath and respond with some facts…
“There’s really only one rule in talk […]

Differentiation is critical for establishing and maintaining your station’s niche. One easy way to reinforce how your station is different from the competition and sell the unique benefits you offer is through liners.
Just remember: Promise only what you can deliver. NEVER use a liner that does not match what you actually do on air. It’s […]