Ear Candy” is one of the key ingredients talk hosts use to keep listeners stuck on their shows. It’s the sticky stuff that makes up part of the magic that pushes the emotional hot buttons of listeners and helps build audience and thus ratings!

Over the past few weeks I’ve been browsing the internet, visiting station web sites and monitoring local talk hosts. I’ve heard some great, informative, compelling shows and some that could use a little fine-tuning.

One ingredient I’d wish I heard more of is “Ear Candy”.

So I thought I’d invite those of you who’d like a quick review and hosts and producers new to Talk Radio to join me in a brief audio session about “Ear Candy”.

Give it a listen, check out the action plan and then put it to work in your talk show.

Password: candy

Onward and Upward!

—-Michael Packer – Packer Smart Talk Tips — September 2009

PS. Need to bring new members of your staff up to speed quickly on the basic formatics of talk radio? Want to give your pros a quick review? Go to http://packersmarttalk.com/