In Talk Radio, TSL, the amount of time spent listening by the audience is critical. And the good news is that growing a talk show by increasing TSL doesn’t need to cost a dime! However, trying to attract new listeners (new Cume) can mean investing a lot of marketing dollars that most stations just don’t have in today’s budget crunch. In every Talk Radio station I’ve programmed or consulted, I’ve seen talk hosts enjoy significant ratings increases when they’ve consistently blended smart TSL formatics into their shows. It’s simple and easy. But doing it every show is what makes the difference.

I’ve put together a brief audio session demonstrating how the top rated hosts use three of these tips to make this work for them.

The session is now open.

Give it a listen at: http://www.packersmarttalk.com/

Your User Name: tsl

Password: ratings

Onward and Upward!

—-Michael Packer – Packer Smart Talk Tips —October 2009

PS. Need to bring new members of your staff up to speed quickly on the basic formatics of talk radio? Want to give your pros a quick review? Go to http://packersmarttalk.com/